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What’s winning in native ads this week

Week of November 2, 2026. Nobody keeps paying for an ad that loses money. So every week we read the native ads advertisers put the most money behind on Taboola, Microsoft, Outbrain, Revcontent and MGID, and find the winning formulas many of them share. Pick your space to see what’s winning, why it works and what to test.

Pick your space

    • Example of a health and wellness native ad (advertiser hidden)63 days running
    • Blurred example of a health and wellness native ad (advertiser hidden)63 days running
    • Blurred example of a health and wellness native ad (advertiser hidden)63 days running

    Health & wellness →

    Strongest winning formula: People using medical devices, used by 5 advertisers, ads running a median of 62 days. 114 advertisers in this space in the week of November 2, 2026.

    • Example of a beauty and anti-aging native ad (advertiser hidden)63 days running
    • Blurred example of a beauty and anti-aging native ad (advertiser hidden)63 days running
    • Blurred example of a beauty and anti-aging native ad (advertiser hidden)63 days running

    Beauty & anti-aging →

    Strongest winning formula: Side-by-side before/after comparisons, used by 8 advertisers, ads running a median of 59 days. 39 advertisers in this space in the week of November 2, 2026.

    • Example of a shopping and gadgets native ad (advertiser hidden)70+ days running
    • Blurred example of a shopping and gadgets native ad (advertiser hidden)63 days running
    • Blurred example of a shopping and gadgets native ad (advertiser hidden)63 days running

    Shopping & gadgets →

    Strongest winning formula: Product held in hand for scale, used by 12 advertisers, ads running a median of 17 days. 110 advertisers in this space in the week of November 2, 2026.

    • Example of a finance and insurance native ad (advertiser hidden)70+ days running
    • Blurred example of a finance and insurance native ad (advertiser hidden)63 days running
    • Blurred example of a finance and insurance native ad (advertiser hidden)63 days running

    Finance & insurance →

    Strongest winning formula: Close-up cash or money imagery, used by 9 advertisers, ads running a median of 46 days. 46 advertisers in this space in the week of November 2, 2026.

    • Example of a seniors and Medicare native ad (advertiser hidden)63 days running
    • Blurred example of a seniors and Medicare native ad (advertiser hidden)63 days running
    • Blurred example of a seniors and Medicare native ad (advertiser hidden)43 days running

    Seniors & Medicare →

    Strongest winning formula: Carefree moments of the target customer, used by 8 advertisers, ads running a median of 13 days. 68 advertisers in this space in the week of November 2, 2026.

    • Example of a pain relief native ad (advertiser hidden)63 days running
    • Blurred example of a pain relief native ad (advertiser hidden)49 days running
    • Blurred example of a pain relief native ad (advertiser hidden)35 days running

    Pain & joints →

    Strongest winning formula: Close-up of the painful body part, used by 5 advertisers, ads running a median of 23 days. 18 advertisers in this space in the week of November 2, 2026.

    • Example of a home services native ad (advertiser hidden)63 days running
    • Blurred example of a home services native ad (advertiser hidden)63 days running
    • Blurred example of a home services native ad (advertiser hidden)62 days running

    Home & services →

    Strongest winning formula: Pros mid-job on real homes, used by 6 advertisers, ads running a median of 62 days. 40 advertisers in this space in the week of November 2, 2026.

More spaces with a page this week: dating apps.

Each space’s longest-running ads this week, the first shown clearly and the rest blurred, advertisers hidden. The number is how many days the ad had been running.

The free native ad library

Want the ads themselves? The native ad library lists the week’s most-bought native ads in every space, with how long each has run, how many sites it was bought on and the formula it shares (and a Taboola ad library of its own).

Who is spending the most on native

The top native advertisers leaderboard ranks the biggest US advertisers on Taboola over the last 30 days, with their space, how many placements they bought and how long their ads run.

Winning formulas that keep winning, week after week

48 winning formulas have kept winning two weeks in a row or more, the longest for 5 weeks. See them all on the longest-running winning formulas page.

Past weeks

Every week’s pages stay on the site, with what changed since the week before. Latest first.

Guides, networks and industries

The same research, boiled down: what wins on each network and in each industry, and how to make, test and refresh native ads.

See what’s winning for your business, free

Paste your website. We find the native ads winning in your exact space right now, free, with how long each has run. On a plan, we show you why they work and make new ads for your business from them every Monday.

Your website, or the page you’re advertising · Free look in about a minute · No card

Questions

What is a winning native ad?

One an advertiser keeps paying for. Most native ads on Taboola, Microsoft, Outbrain, Revcontent and MGID are switched off within days. The ones still running after weeks, bought on many sites, are earning their budget. When several different advertisers keep paying for ads with the same psychology and kind of photo, that is a winning formula.

How often are these pages updated?

Every week. Each Monday we read up to 2,000 of the most-bought native ads in the US, sort every ad into a space and group the winners into winning formulas. The pages show the latest week with enough data for each space.

Why are most example ads blurred?

These pages show the winning formula behind each group of ads, not other companies’ ads to copy. Each formula shows one real example clearly, small and with the advertiser hidden, so you can see the idea; the rest are blurred. The number on each picture is how many days that ad had been running.

Can I see what’s winning for my exact business?

Yes. Paste your website on the homepage and we look at the native ads in your exact space for free: the winning ads, partly hidden, and how long each has run. On a plan you see the winning formulas behind them and why they work, and we make brand-new ads for your business from those formulas every Monday.

Want this every Monday? Native Winners is free: one winning formula per space, with the real ads as examples.

// Native WinnersWhat’s winning on native ads, every Monday. Free.