Native advertising statistics
Real numbers on native ads from our weekly research into the most-bought native ads in the US: how long they run, which networks and categories carry them, and how their headlines are written. Latest full week: November 2, 2026. Free to cite.
As of the week of Nov 2, 2026, 41% of the most-bought US native ads had been running for more than 30 days, and the median one 21 days.
Key native advertising statistics
- 41% of the most-bought US native ads had been running for more than 30 days (week of November 2, 2026).
- The median native ad among them had been running 21 days, and was bought on 2,157 sites.
- Taboola carried 76% of the 1,827 most-bought native ads (from 393 advertisers across all networks).
- Health & wellness was the biggest category, with 21% of the ads.
- The median native ad headline was 61 characters; 50% ran past 60 characters.
- 93% of native ad headlines were written in Title Case and 40% included a number.
Native ads by network
Share of the 1,827 most-bought US native ads in the week of November 2, 2026, by the network they ran on.
| Network | Ads | Share |
|---|---|---|
| Taboola | 1,382 | 76% |
| MGID | 355 | 19% |
| Revcontent | 33 | 2% |
| Outbrain | 28 | 2% |
| Google Ad Manager | 20 | 1% |
| IPONWEB | 6 | 0% |
| RixDesk | 2 | 0% |
| Yahoo / Verizon | 1 | 0% |
Every network has its own page: native ad networks compared, and the week’s top ads in the native ad library.
Native ads by category
| Category | Share of ads | Median days running | Running over 30 days |
|---|---|---|---|
| Health & wellness | 21% | 14 | 29% |
| Shopping & gadgets | 20% | 20 | 37% |
| Beauty & anti-aging | 15% | 20 | 40% |
| Seniors & Medicare | 8% | 20 | 35% |
| Finance & insurance | 8% | 32 | 51% |
| Home & services | 7% | 24 | 45% |
| Pain & joints | 6% | 14 | 26% |
| Dating | 2% | 62 | 76% |
What wins in each: what’s winning in native ads this week, space by space.
Native ad headline statistics
- Median length: 61 characters; 50% ran past 60 characters, the limit most networks recommend.
- 93% were written in Title Case.
- 40% included a number; 4% ended with a question mark.
More in native ad headlines, counted and how long native ads run.
Week by week
| Week of | Ads read | Advertisers | Median days | Over 30 days |
|---|---|---|---|---|
| Nov 2, 2026 | 1,827 | 393 | 21 | 41% |
| Oct 26, 2026 | 1,882 | 384 | 20 | 39% |
| Oct 12, 2026 | 1,810 | 387 | 20 | 38% |
| Oct 5, 2026 | 1,811 | 396 | 20 | 37% |
Only weeks where we read 1,000+ ads are listed: a thinner research week would skew the shares.
How to read these numbers
These are the most-bought native ads in the US each week, read from public native ad libraries: the part of the market with real budget behind it, not every ad. The libraries count days running up to 70 days (1% of ads were at that cap), so the true lifespans of the longest-running ads are longer. Nothing here includes clicks, CTR, CPC or sales: those are private to each advertiser. How we read the ads.
How to cite: “ConvertBetterAds native advertising statistics, week of November 2, 2026”, with a link to www.convertbetterads.com/native-advertising-statistics.
Questions
Where do these native advertising statistics come from?
From our weekly research: every week we read up to 2,000 of the most-bought native ads in the US from public native ad libraries (Taboola, Microsoft, Outbrain, MGID, Revcontent, Yahoo and others). We count ads, advertisers, days running, sites and headline traits. Weekly records start with the week of October 5, 2026.
How long do native ads usually run?
In the week of November 2, 2026, the median most-bought native ad had been running 21 days, and 41% had run over 30 days. Ads that keep running are the ones earning their budget: advertisers switch off what loses money.
What share of native ads run on Taboola?
Taboola carried 76% of the week’s most-bought US native ads we read, MGID 19% and Revcontent 2%. These are shares of the most-bought ads, not of each network’s total revenue.
Can I use these statistics?
Yes, free. Please cite “ConvertBetterAds native advertising statistics” with the week and a link to this page.
Do these numbers include clicks, CTR or CPC?
No. Clicks, conversion rates and costs are private to each advertiser. We only count what public native ad libraries show: ads, advertisers, days running and sites.
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